In today's fast-growing digital marketing environment, influencer marketers have found a lucrative online business space.
Brands have started incorporating influencers in their marketing campaigns to boost brand awareness and drive sales.
Influencers need to increase their online influencer content by investing in effective strategies such as blogging. Here are seven ways influencers benefit from maintaining a blog.
Blog Content Lasts Longer
The lifespan of even the catchiest social media posts is only a few hours or days. This usually happens because new short posts are created and posted all day, every day.
This means that the social posts that influencers share can easily be pushed down the feed and quickly become out of reach of users much faster.
If a potential customer doesn't see the social media post on the day it is published, he or she might never see it.
On the other hand, blog content can remain relevant for several days or months and can be shared several times far beyond the day it was published.
It’s Easy to Measure and Track Blog Content
Brands need to be able to measure the value of their influencer collaborations to determine the success of their campaigns.
While there are several ways of tracking and measuring the performance of social media posts, the measurement metrics are not thoroughly quantifiable.
But, with blog content, it's much easier and more accurate to measure conversions, referrals, and leads.
Valuable blog content with links to product pages can be used to measure lead generation and ROI.
A Blog Boosts Your Professionalism
As an established influencer, maintaining a blog will help you build a credible online presence. Remember, influencer marketing is an effective digital marketing strategy used by small and big brands across the world.
Once you have successfully built a targeted audience on social media, you have a marketable following.
That is a valuable asset that you can market online for a profit. Maintaining an active blog with contacts, physical address, and payment methods will make potential clients take you more seriously.
Don't just advertise your contact details on social media and expect well-paying prospects to contact you just because you have millions of followers on Instagram.
Instead, consider creating and maintain a professional blog with engaging content alongside your professional profile.
Blog Content Has SEO Advantages
Search Engine Optimization (SEO) is a digital marketing strategy that helps a website rank highly on Search Engine Result Pages (SERPs).
Of course, even the least tech-savvy influencers and bloggers understand the benefits and value of SEO marketing. Blog content reinforces your social media influencer posts.
Businesses and internet marketers are always looking for the right influencer who can help them boost their engagement rates.
If a potential customer realizes that your blog is ranked highly on SERPs, he or she will be convinced that you’re a successful influencer.
A Blog Enhances Your Credibility
Nowadays, some illegitimate social media influencers are using bots to buy fakes followers to grow their audience.
Furthermore, some malicious internet users who don’t even know how to craft high-quality content are also buying social media accounts with huge followings.
Therefore, if you want to stand out as a legitimate influencer on social media, start by maintaining a blog.
Through your active blogging, clients will regard you as a talented, credible content creator who can transform their brands.
A Blog Helps Build Authority
There are millions of bloggers and influencers competing for limited money-making opportunities online.
It’s almost impossible to convince your target audience and potential customers that you’re an authority in your niche.
But, by maintaining a blog, you can continuously keep creating valuable content and slowly grow to become a go-to-person in your niche.
It’s through the blog content that you create that your audience will start identifying with you as an expert in a your field.
Businesses want to work with experts who have the potential of adding value in building their brands.
Blog Content Allows Long-Form Content
Social media posts are limited by best practices posting or character limits. Therefore, a social media influencer post on Twitter might miss crucial points or fail to deliver strong call-to-actions like blog content.
For instance, a platform such as Instagram is an image-based platform that allows influencers to use concise captions.
This leads to situations where brands are unable to communicate a list of key points to their potential customers.
Influencers should use social media posts to attract their customers to their influencer posts on their blogs.
In addition, blog content allows influencers to create detailed long-form content that is favored by search engines in SERP rankings.
Influencer marketing is a collaborative digital marketing model that allows smart businesses to thrive in the highly competitive virtual environment.
However, as more and more influencers keep entering this new space, competition has become extremely stiff.
So, apart from using your social media accounts and handles to reach out to your target audience, it’s advisable to maintain an active blog.